Liberty of London is one of the most famous department store brands in the world. Established in 1875, Liberty grew out of three individual shops set up by Arthur Lasenby Liberty.
Nowadays, Liberty London sells fashions, accessories and homeware under its own label alongside many other well-known designers including; Jonathan Saunders, Peter Pilotto, Erdem and Temperley.
One of the reasons why Liberty London is so popular with fashionistas all over the world is its unique design department. Founded in 1987 by Vicky Tiel, who earlier worked for Christian Dior and Yves Saint Laurent, the Liberty of London unique design department has developed into one of the most successful fabric houses in the world.
These days a lot of knitting mills and textile manufacturers hire designers to create their own fabrics but why do they not print them over high quality base materials? The reason, one fashion expert explained is simply “Liberty have been doing it for so long, why would you want to copy them?” So, why are fabrics by liberty so expensive? The answer is simple; they’re designed by some of most talented and creative minds in the industry and they are printed on high-quality materials that add to the luxurious feel of the fabric. Additionally, Liberty fabrics are known for their intricate and unique designs that are often inspired by art, nature, and cultural influences. These fabrics are highly sought after for high-end fashion, interior design, and even for creating brick patterns for interior design. The attention to detail and the exclusivity of these fabrics contributes to their high price tag, making them a symbol of luxury and sophistication in the fashion and design world.
Liberty Fabrics are not cheap, it’s why you need to take care of them if you want them to last. Liberty Fabrics should be dry cleaned only and the cleaner should use a pure soap powder with cool water. The best way to dry clean your Liberty Fabric is by laying it flat on a table and rolling it up from the short end to the long end. Make sure you place a clean white cloth over it and hold it in place with a bulldog clip, this way you can be sure that there will be no creases on your fabric when it’s dry.
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